/* SocialLoom marketing site */
:root {
  --blue: #1B9FDC;
  --blue-d: #1479AD;
  --blue-dd: #0F628E;
  --navy: #0B1B2B;
  --navy-2: #11283D;
  --ink: #0E1726;
  --text: #545454;
  --muted: #7B8794;
  --line: #E2E9F0;
  --tint: #F3F7FB;
  --yellow: #FFDF00;
  --white: #FFFFFF;
  --radius: 20px;
  --shadow: 0 1px 2px rgba(14, 23, 38, .05), 0 12px 32px -12px rgba(14, 23, 38, .16);
  --head: "Outfit", "Inter", system-ui, sans-serif;
  --body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--white);
  color: var(--text);
  font: 400 17px/1.6 var(--body);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; height: auto; display: block; }
svg { width: 1em; height: 1em; flex: none; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; margin: 0; padding: 0; }
h1, h2, h3 { font-family: var(--head); color: var(--ink); margin: 0; letter-spacing: -.02em; }
p { margin: 0; }
button { font: inherit; }

.container { width: 100%; max-width: 1248px; margin: 0 auto; padding: 0 24px; }
.container.narrow { max-width: 808px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 52px; padding: 14px 28px; border-radius: 999px;
  font: 600 16px/1.2 var(--body); cursor: pointer; border: 1px solid transparent;
  transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
  white-space: nowrap;
}
.btn svg { font-size: 18px; }
.btn-primary { background: var(--blue-d); color: #fff; box-shadow: 0 10px 26px -8px rgba(20, 121, 173, .65); }
.btn-primary:hover { background: var(--blue-dd); transform: translateY(-1px); }
.btn-ghost { background: #fff; color: var(--ink); border-color: var(--line); }
.btn-ghost:hover { border-color: #C5D3E0; transform: translateY(-1px); }
.btn-sm { min-height: 42px; padding: 10px 18px; font-size: 14.5px; box-shadow: none; }
.btn-lg { min-height: 58px; padding: 16px 34px; font-size: 17px; }
.btn:focus-visible, .tab:focus-visible, summary:focus-visible, .nav a:focus-visible { outline: 3px solid rgba(27, 159, 220, .45); outline-offset: 3px; }

/* ---------- Header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 50; height: 68px;
  background: rgba(255, 255, 255, .92); backdrop-filter: saturate(160%) blur(12px);
  border-bottom: 1px solid var(--line);
}
.header-row { height: 100%; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand img { height: 30px; width: auto; }
.nav { display: flex; gap: 30px; font: 500 15px var(--body); color: #3B4654; }
.nav a:hover { color: var(--blue-d); }
.header-actions { display: flex; align-items: center; gap: 8px; }
.menu-btn { display: none; width: 44px; height: 44px; border: 0; background: none; color: var(--ink); font-size: 24px; border-radius: 10px; cursor: pointer; align-items: center; justify-content: center; }

/* ---------- Shared section pieces ---------- */
main { padding-top: 68px; }
.section { position: relative; padding: 104px 0; overflow: hidden; }
.section.slim { padding: 80px 0; }
.section.tint { background: var(--tint); }
.section.dark { background: var(--navy); color: #B9C7D6; }
.section.dark h2, .section.dark h3 { color: #fff; }
.section-head { text-align: center; max-width: 760px; margin: 0 auto 56px; }
.section-head p { margin-top: 16px; font-size: 19px; }
h2 { font-size: clamp(30px, 3.3vw, 44px); line-height: 1.1; font-weight: 700; text-wrap: balance; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px; margin-bottom: 16px;
  font: 700 12.5px/1 var(--body); letter-spacing: .12em; text-transform: uppercase; color: var(--blue-d);
}
.dark .eyebrow { color: #6CC8F3; }
.eyebrow svg { font-size: 15px; }
.grad { background: linear-gradient(92deg, #1B9FDC 0%, #1479AD 55%, #2E6FD8 100%); -webkit-background-clip: text; background-clip: text; color: transparent; }
.dark .grad { background-image: linear-gradient(92deg, #6CC8F3, #1B9FDC); }
.glow { position: absolute; pointer-events: none; border-radius: 50%; filter: blur(70px); }
.g1 { width: 720px; height: 420px; left: 50%; top: -160px; transform: translateX(-50%); background: rgba(27, 159, 220, .22); }
.g2 { width: 620px; height: 520px; right: -140px; top: 80px; background: rgba(27, 159, 220, .14); }
.g3 { width: 620px; height: 620px; left: -120px; top: 60px; background: rgba(27, 159, 220, .2); }
.g4 { width: 760px; height: 420px; left: 50%; top: 50%; transform: translate(-50%, -50%); background: rgba(27, 159, 220, .3); }

.split { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; position: relative; }
.split-copy p { margin-top: 18px; font-size: 18px; }
.checks { margin-top: 26px; display: grid; gap: 14px; }
.checks li { display: flex; gap: 12px; align-items: flex-start; font-weight: 600; color: var(--ink); }
.checks li > svg { font-size: 14px; padding: 5px; width: 24px; height: 24px; border-radius: 50%; background: rgba(27, 159, 220, .14); color: var(--blue-d); margin-top: 1px; }
.checks.desc b { display: block; }
.checks.desc span { display: block; font-weight: 400; color: var(--text); font-size: 15.5px; margin-top: 2px; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }

.demo-note { margin-top: 18px; font-size: 13px; color: var(--muted); }
.demo-note.center { text-align: center; margin-top: 28px; }
.dark .demo-note { color: #8FA3B8; text-align: center; position: relative; z-index: 2; }

/* icon colour families */
.c1 { --c: #E0A800; --cb: #FFF6CC; }
.c2 { --c: #1479AD; --cb: #DDF1FB; }
.c3 { --c: #1B8A5A; --cb: #DDF4E9; }
.c4 { --c: #6B55D9; --cb: #EAE6FB; }
.c5 { --c: #0E8F9E; --cb: #D9F2F4; }
.c6 { --c: #D2557A; --cb: #FBE3EA; }
.c7 { --c: #D9731A; --cb: #FCE9D7; }

/* ---------- Hero ---------- */
.hero { position: relative; background:
  radial-gradient(900px 480px at 12% 8%, rgba(27, 159, 220, .13), transparent 62%),
  radial-gradient(700px 420px at 92% 60%, rgba(27, 159, 220, .09), transparent 60%), #fff; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.04fr) minmax(0, 1fr); gap: 48px; align-items: center; padding-top: 88px; padding-bottom: 92px; }
.pill { display: inline-flex; align-items: center; gap: 8px; padding: 7px 14px; border: 1px solid var(--line); background: #fff; border-radius: 999px; font: 500 13.5px var(--body); color: #3B4654; box-shadow: 0 1px 2px rgba(14, 23, 38, .04); }
.pill svg { color: var(--blue); font-size: 15px; }
h1 { margin-top: 22px; font-size: clamp(38px, 4.05vw, 58px); line-height: 1.05; text-wrap: balance; font-weight: 700; letter-spacing: -.028em; }
h1 .grad { display: block; margin-top: .12em; }
.lead { margin-top: 24px; font-size: 20px; line-height: 1.6; max-width: 540px; }
.cta-row { margin-top: 32px; display: flex; flex-wrap: wrap; gap: 12px; }

.hero-visual { position: relative; container-type: inline-size; aspect-ratio: 620 / 540; }
.hv-lines { position: absolute; inset: 0; width: 100%; height: 100%; }
.flow path { fill: none; stroke: #7CCBEF; stroke-width: 2; stroke-dasharray: 5 7; animation: dash 1.4s linear infinite; vector-effect: non-scaling-stroke; }
@keyframes dash { to { stroke-dashoffset: -24; } }

.hv-sources { position: absolute; left: 0; top: 0; bottom: 0; width: 27.2%; display: flex; flex-direction: column; justify-content: space-between; }
.src { display: flex; align-items: center; gap: .65em; height: 11.4%; padding: 0 .7em; background: #fff; border: 1px solid var(--line); border-radius: .9em; box-shadow: 0 6px 16px -10px rgba(14, 23, 38, .25); font: 600 2.18cqw/1.15 var(--body); color: var(--ink); white-space: nowrap; }
.src-ic, .wk-ic, .dot { display: inline-flex; align-items: center; justify-content: center; background: var(--cb); color: var(--c); border-radius: .55em; flex: none; }
.src-ic { width: 2.1em; height: 2.1em; font-size: 1em; }
.src-ic svg { font-size: 1.15em; }

.hv-hub { position: absolute; left: 40.3%; top: 50%; width: 14.4cqw; height: 14.4cqw; transform: translate(-50%, -50%); border-radius: 50%; background: #fff; border: 1px solid var(--line); box-shadow: 0 18px 40px -14px rgba(20, 121, 173, .55); display: flex; align-items: center; justify-content: center; }
.hv-hub img { width: 62%; height: auto; }
.hv-hub b { position: absolute; top: calc(100% + .7em); left: 50%; transform: translateX(-50%); font: 700 2.1cqw var(--head); color: var(--ink); white-space: nowrap; }
.hub-ring { position: absolute; inset: -9%; border-radius: 50%; border: 2px solid rgba(27, 159, 220, .5); animation: pulse 2.6s ease-out infinite; }
@keyframes pulse { 0% { transform: scale(.92); opacity: .9; } 100% { transform: scale(1.35); opacity: 0; } }
.hv-link { display: none; }

.hv-stories { position: absolute; right: 0; top: -3%; bottom: -3%; width: 48%; display: grid; grid-template-columns: 1fr 1fr; gap: 3.4%; -webkit-mask-image: linear-gradient(#0000, #000 12%, #000 88%, #0000); mask-image: linear-gradient(#0000, #000 12%, #000 88%, #0000); }
.hv-col { overflow: hidden; }
.hv-track { display: flex; flex-direction: column; animation: scroll-up 46s linear infinite; }
.hv-col.down .hv-track { animation-name: scroll-down; animation-duration: 54s; }
.hv-track .story { margin-bottom: 8%; flex: none; }
@keyframes scroll-up { from { transform: translateY(0); } to { transform: translateY(-50%); } }
@keyframes scroll-down { from { transform: translateY(-50%); } to { transform: translateY(0); } }
@keyframes scroll-x { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.hv-stories:hover .hv-track { animation-play-state: paused; }

.source-strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: rgba(255, 255, 255, .7); }
.strip-row { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-top: 22px; padding-bottom: 22px; flex-wrap: wrap; }
.strip-label { font: 700 12px/1.3 var(--body); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.strip-row ul { display: flex; flex-wrap: wrap; gap: 10px 30px; }
.strip-row li { display: inline-flex; align-items: center; gap: 9px; font: 600 15.5px var(--body); color: var(--ink); }
.strip-row li svg { font-size: 18px; color: var(--blue-d); }

/* ---------- Stories (all sizes derive from the story's own width) ---------- */
.story { position: relative; width: 100%; aspect-ratio: 9 / 16; container-type: inline-size; }
.s { position: absolute; inset: 0; overflow: hidden; border-radius: 8.5cqw; font: 500 5.5cqw/1.3 var(--body); color: #fff; background: #222; box-shadow: 0 2.5cqw 7cqw -3cqw rgba(8, 20, 34, .55); isolation: isolate; }
.s * { margin: 0; }
.s-bars { position: absolute; z-index: 5; top: 3.2%; left: 5%; right: 5%; display: flex; gap: 1.2%; }
.s-bars i { flex: 1; height: .5cqw; min-height: 1.5px; border-radius: 2px; background: rgba(255, 255, 255, .45); }
.s-bars i.on { background: #fff; }
.s-head { position: absolute; z-index: 5; top: 5.6%; left: 5%; right: 5%; display: flex; align-items: center; gap: .5em; font-size: .78em; font-weight: 600; text-shadow: 0 1px 3px rgba(0, 0, 0, .35); }
.s-head em { font-style: normal; font-weight: 400; opacity: .8; }
.s-av { width: 1.9em; height: 1.9em; border-radius: 50%; display: inline-flex; align-items: center; justify-content: center; font: 700 .9em var(--head); color: #fff; border: 1.5px solid rgba(255, 255, 255, .9); text-shadow: none; flex: none; }
.s.light .s-head { color: #2A2422; text-shadow: none; }
.s.light .s-bars i { background: rgba(0, 0, 0, .16); }
.s.light .s-bars i.on { background: rgba(0, 0, 0, .55); }
.s-photo { position: absolute; inset: 0; background-size: cover; background-position: center; z-index: -1; }
.s-lbl { position: absolute; padding: .28em .7em; border-radius: 99px; font: 700 .66em/1.2 var(--body); letter-spacing: .08em; text-transform: uppercase; background: rgba(0, 0, 0, .55); color: #fff; backdrop-filter: blur(4px); }
.s-stars { color: var(--yellow); letter-spacing: .08em; font-size: 1.05em; line-height: 1; }
.s-cta { display: inline-block; padding: .55em 1.2em; border-radius: 99px; font-weight: 700; font-size: .82em; }

/* med spa: before / after + review */
.s-medspa { background: #F4E7E1; color: #2B2523; }
.s-medspa .ba { position: absolute; top: 15%; left: 6%; right: 6%; height: 47%; display: grid; grid-template-columns: 1fr 1fr; gap: 1.5%; }
.s-medspa .ba div { position: relative; border-radius: 3cqw; background-size: cover; background-position: center 20%; }
.s-medspa .ba .before { filter: saturate(.55) brightness(.9) contrast(.92); }
.s-medspa .ba .s-lbl { bottom: 5%; left: 7%; }
.s-medspa .ttl { position: absolute; top: 63.5%; left: 7%; right: 7%; font: italic 600 1.25em/1.1 "Playfair Display", serif; color: #8E5448; }
.s-medspa .rev { position: absolute; left: 6%; right: 6%; bottom: 4.5%; background: #fff; border-radius: 4cqw; padding: .8em .9em; font-size: .8em; line-height: 1.35; box-shadow: 0 2cqw 5cqw -3cqw rgba(60, 30, 20, .4); }
.s-medspa .rev small { display: block; margin-top: .45em; color: #8A7B75; font-size: .86em; }
.s-medspa .s-stars { color: #E7B400; margin-bottom: .35em; }

/* waxing: DM-style FAQ */
.s-wax { background: linear-gradient(170deg, #FBEFE6, #F3D9C8); color: #3A2A22; }
.s-wax .ttl { position: absolute; top: 16%; left: 7%; right: 7%; font: 800 1.55em/1.05 var(--head); letter-spacing: -.02em; color: #9A4B2E; }
.s-wax .chat { position: absolute; top: 34%; left: 6%; right: 6%; display: flex; flex-direction: column; gap: .7em; font-size: .84em; line-height: 1.35; }
.s-wax .q, .s-wax .a { max-width: 86%; padding: .7em .9em; border-radius: 1.2em; }
.s-wax .q { align-self: flex-start; background: #fff; border-bottom-left-radius: .3em; box-shadow: 0 1cqw 3cqw -2cqw rgba(80, 40, 20, .5); }
.s-wax .a { align-self: flex-end; background: #9A4B2E; color: #fff; border-bottom-right-radius: .3em; }
.s-wax .who { font-size: .78em; opacity: .65; margin: 0 .5em -.3em; }
.s-wax .who.r { align-self: flex-end; }
.s-wax .foot { position: absolute; bottom: 6%; left: 7%; right: 7%; padding: .7em 1em; border-radius: 99px; border: 1.5px solid rgba(154, 75, 46, .45); font-size: .76em; color: #9A4B2E; background: rgba(255, 255, 255, .5); }

/* stacked before / after (restoration, auto body) */
.s-stack .half { position: absolute; left: 0; right: 0; height: 37%; background-size: cover; background-position: center; }
.s-stack .half.b { top: 13%; }
.s-stack .half.a { top: 50.6%; }
.s-stack .half .s-lbl { top: 6%; left: 5%; }
.s-stack .cap { position: absolute; left: 0; right: 0; bottom: 0; height: 12.4%; padding: 0 6%; display: flex; flex-direction: column; justify-content: center; }
.s-stack .cap b { font: 700 .95em/1.15 var(--head); }
.s-stack .cap span { font-size: .7em; opacity: .85; margin-top: .25em; }
.s-stack .badge { position: absolute; top: 48.2%; left: 50%; transform: translate(-50%, -50%); z-index: 3; padding: .42em 1em; border-radius: 99px; font: 800 .66em var(--body); letter-spacing: .1em; text-transform: uppercase; white-space: nowrap; }
.s-resto { background: #13283F; }
.s-resto .badge { background: #F28C28; color: #13283F; }
.s-resto .half.b { filter: saturate(.8); }
.s-auto { background: #121212; }
.s-auto .badge { background: #E23D3D; color: #fff; }
.s-auto .cap { border-top: 3px solid #E23D3D; }

/* restaurant: photo + review */
.s-rest { background: #1E2A22; }
.s-rest .s-photo { bottom: 34%; }
.s-rest .shade { position: absolute; inset: 40% 0 0 0; background: linear-gradient(#1E2A2200, #1E2A22 42%); }
.s-rest .quote { position: absolute; left: 7%; right: 7%; bottom: 7%; }
.s-rest .quote p { font: italic 600 1.2em/1.22 "Playfair Display", serif; color: #FBF4E6; margin: .5em 0 .55em; }
.s-rest .quote small { font-size: .72em; color: #C8D2C4; }

/* availability */
.s-avail { background: linear-gradient(165deg, var(--a1, #0F6E78), var(--a2, #0A4B57)); }
.s-avail .ttl { position: absolute; top: 16%; left: 7%; right: 7%; }
.s-avail .ttl small { display: block; font: 700 .68em var(--body); letter-spacing: .12em; text-transform: uppercase; opacity: .8; margin-bottom: .6em; }
.s-avail .ttl b { font: 800 1.6em/1.02 var(--head); letter-spacing: -.02em; }
.s-avail .slots { position: absolute; top: 39%; left: 7%; right: 7%; display: grid; gap: .6em; }
.s-avail .slots div { display: flex; justify-content: space-between; align-items: center; padding: .7em .9em; border-radius: 3.4cqw; background: rgba(255, 255, 255, .14); border: 1px solid rgba(255, 255, 255, .22); font-size: .98em; font-weight: 600; }
.s-avail .slots em { font-style: normal; font-weight: 700; padding: .2em .65em; border-radius: 99px; background: #fff; color: var(--a2, #0A4B57); font-size: .86em; }
.s-avail .s-cta { position: absolute; bottom: 7%; left: 7%; right: 7%; text-align: center; background: #fff; color: var(--a2, #0A4B57); }

/* google review */
.s-review { background: linear-gradient(165deg, var(--r1, #EDE5FA), var(--r2, #D9CCF3)); color: #2A2140; }
.s-review .ttl { position: absolute; top: 15.5%; left: 7%; right: 7%; font: 800 1.4em/1.05 var(--head); letter-spacing: -.02em; color: var(--r3, #5B3FA6); }
.s-review .card { position: absolute; top: 33%; left: 6%; right: 6%; background: #fff; border-radius: 5cqw; padding: 1em; box-shadow: 0 3cqw 7cqw -4cqw rgba(50, 30, 90, .55); }
.s-review .who { display: flex; align-items: center; gap: .6em; font-size: .8em; font-weight: 700; }
.s-review .who i { width: 2.2em; height: 2.2em; border-radius: 50%; background: var(--r3, #5B3FA6); color: #fff; display: inline-flex; align-items: center; justify-content: center; font-style: normal; }
.s-review .who small { display: block; font-weight: 400; color: #8B84A0; font-size: .82em; }
.s-review .s-stars { margin: .75em 0 .5em; color: #E7B400; }
.s-review .card p { font-size: .9em; line-height: 1.4; }
.s-review .thanks { position: absolute; bottom: 7%; left: 7%; right: 7%; font: 700 .9em var(--head); color: var(--r3, #5B3FA6); }

/* offer */
.s-offer { background: #0C1622; }
.s-offer .s-photo { opacity: .55; }
.s-offer .shade { position: absolute; inset: 0; background: linear-gradient(#0C162266, #0C1622EE 68%); z-index: -1; }
.s-offer .body { position: absolute; left: 7%; right: 7%; bottom: 7%; }
.s-offer small { font: 700 .68em var(--body); letter-spacing: .12em; text-transform: uppercase; color: #FFD23F; }
.s-offer .big { font: 800 2.7em/.95 var(--head); letter-spacing: -.03em; margin: .12em 0 .1em; }
.s-offer p { font-size: .9em; opacity: .92; margin-bottom: 1em; }
.s-offer .s-cta { background: #FFD23F; color: #0C1622; }

/* customer moment */
.s-moment { background: #1E2A22; }
.s-moment .shade { position: absolute; inset: 55% 0 0 0; background: linear-gradient(#0000, #000C); z-index: -1; }
.s-moment .sticker { position: absolute; left: 7%; bottom: 17%; max-width: 80%; background: #FBF4E6; color: #1E2A22; padding: .5em .8em; border-radius: 2.6cqw; font: 700 .92em/1.15 var(--head); transform: rotate(-3deg); }
.s-moment .tagged { position: absolute; left: 7%; right: 7%; bottom: 6.5%; font-size: .74em; opacity: .92; display: flex; align-items: center; gap: .4em; }
.s-moment .tagged svg { font-size: 1.15em; }

/* ---------- Problem ---------- */
.week { display: grid; grid-template-columns: 1fr auto 1fr; gap: 14px; align-items: center; }
.week-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 24px 20px; box-shadow: var(--shadow); align-self: stretch; }
.week-card h3 { font: 700 11.5px/1.3 var(--body); white-space: nowrap; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); margin-bottom: 18px; }
.week-list { display: grid; gap: 12px; }
.week-list li { display: flex; align-items: center; gap: 10px; font-size: 14.5px; color: var(--text); white-space: nowrap; }
.week-list b { font: 700 25px/1 var(--head); color: var(--ink); min-width: 30px; }
.wk-ic { width: 36px; height: 36px; font-size: 18px; border-radius: 10px; }
.vs { width: 42px; height: 42px; border-radius: 50%; background: var(--ink); color: #fff; font: 700 13px var(--head); display: flex; align-items: center; justify-content: center; text-transform: uppercase; }
.week-card.posted { background: #FAFBFC; }
.feed { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; }
.feed span { aspect-ratio: 1; border-radius: 8px; border: 1.5px dashed #CBD6E1; }
.feed .old { border: 0; background: linear-gradient(135deg, #C9D3DD, #9AA8B6); position: relative; filter: grayscale(.4); }
.feed .old em { position: absolute; left: 4px; right: 4px; bottom: 4px; font: 600 9.500px/1.2 var(--body); font-style: normal; color: #fff; background: rgba(14, 23, 38, .6); border-radius: 5px; padding: 3px 2px; text-align: center; }
.posted-count { margin-top: 16px; font-size: 15.5px; }
.posted-count b { font: 700 26px/1 var(--head); color: #B4433B; margin-right: 8px; }

/* ---------- How it works ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; position: relative; }
.step { background: rgba(255, 255, 255, .045); border: 1px solid rgba(255, 255, 255, .1); border-radius: 22px; padding: 18px 18px 28px; }
.step-ui { background: linear-gradient(160deg, #163450, #0F2740); border-radius: 14px; padding: 18px; height: 266px; display: flex; align-items: center; margin-bottom: 24px; }
.ui-card { width: 100%; background: #fff; border-radius: 14px; padding: 14px 14px 12px; color: var(--ink); box-shadow: 0 16px 30px -18px rgba(0, 0, 0, .7); }
.ui-title { display: flex; justify-content: space-between; align-items: center; font: 700 13px var(--body); margin-bottom: 10px; }
.tag { font: 700 10.500px var(--body); font-style: normal; color: var(--blue-d); background: #DDF1FB; padding: 4px 8px; border-radius: 99px; }
.ui-rows { display: grid; gap: 7px; }
.ui-rows li { display: flex; align-items: center; gap: 9px; font: 500 13px var(--body); padding: 7px 8px; border-radius: 9px; background: #F5F8FB; }
.ui-rows em { margin-left: auto; font-style: normal; font-size: 11.500px; color: var(--muted); display: inline-flex; align-items: center; gap: 4px; }
.ui-rows em.ok { color: #1B8A5A; font-weight: 600; }
.dot { width: 24px; height: 24px; font-size: 13px; border-radius: 7px; }
.brand-row { display: flex; align-items: center; gap: 7px; margin-bottom: 12px; }
.b-logo { width: 34px; height: 34px; border-radius: 50%; background: #B8766B; color: #fff; display: inline-flex; align-items: center; justify-content: center; font: italic 700 17px "Playfair Display", serif; flex: none; }
.b-logo.sm { width: 30px; height: 30px; font-size: 15px; }
.sw { width: 24px; height: 24px; border-radius: 7px; border: 1px solid rgba(0, 0, 0, .08); }
.b-font { margin-left: auto; font: italic 600 19px "Playfair Display", serif; color: #2B2523; }
.tpl-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; max-width: 228px; margin: 0 auto; }
.step-n { font: 700 12px var(--body); letter-spacing: .14em; text-transform: uppercase; color: #6CC8F3; padding: 0 8px; }
.step h3 { font-size: 23px; margin: 8px 0 8px; padding: 0 8px; }
.step p { font-size: 16px; padding: 0 8px; }

/* ---------- Automated setup ---------- */
.flowcard { position: relative; background: #fff; border: 1px solid var(--line); border-radius: 24px; padding: 26px 26px 22px; box-shadow: 0 30px 60px -30px rgba(14, 23, 38, .3); max-width: 520px; width: 100%; justify-self: end; }
.fstep { position: relative; display: grid; grid-template-columns: 30px 1fr; gap: 14px; padding-bottom: 16px; }
.fstep::before { content: ""; position: absolute; left: 14px; top: 30px; bottom: 0; width: 2px; background: repeating-linear-gradient(#BFE3F5 0 5px, transparent 5px 10px); }
.fstep.last { padding-bottom: 0; }
.fstep.last::before { display: none; }
.fnum { width: 30px; height: 30px; border-radius: 50%; background: #DDF1FB; color: var(--blue-d); font: 700 13px var(--head); display: flex; align-items: center; justify-content: center; position: relative; z-index: 1; }
.fnum svg { font-size: 16px; }
.fbody { min-width: 0; }
.url { display: flex; align-items: center; gap: 10px; padding: 10px 12px; border: 1px solid var(--line); border-radius: 12px; font: 600 14.500px var(--body); color: var(--ink); background: #FAFCFD; }
.url svg { color: var(--muted); font-size: 17px; }
.url em { margin-left: auto; font-style: normal; font-weight: 500; font-size: 11.500px; color: var(--muted); }
.scan { font: 600 14px var(--body); color: var(--ink); padding-top: 4px; }
.bar { display: block; height: 6px; border-radius: 99px; background: #E6EEF5; margin-top: 9px; overflow: hidden; }
.bar b { display: block; height: 100%; width: 40%; border-radius: 99px; background: linear-gradient(90deg, #1B9FDC, #1479AD); animation: scan 2.4s ease-in-out infinite; }
@keyframes scan { 0% { transform: translateX(-100%); } 100% { transform: translateX(250%); } }
.detected { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.det { display: flex; align-items: center; gap: 9px; padding: 9px 10px; border: 1px solid var(--line); border-radius: 12px; font: 600 12.500px/1.25 var(--body); color: var(--ink); }
.det .ck { margin-left: auto; font-size: 11px; width: 20px; height: 20px; padding: 4px; border-radius: 50%; background: #DDF4E9; color: #1B8A5A; }
.sws { display: inline-flex; }
.sws i { width: 18px; height: 30px; display: block; }
.sws i:first-child { border-radius: 7px 0 0 7px; }
.sws i:last-child { border-radius: 0 7px 7px 0; }
.aa { font: italic 700 19px "Playfair Display", serif; color: #2B2523; width: 30px; text-align: center; }
.info { width: 30px; height: 30px; border-radius: 9px; background: #EAE6FB; color: #6B55D9; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; }
.ftitle { font: 600 14px var(--body); color: var(--ink); margin: 4px 0 10px; }
.previews { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; max-width: 330px; }
.approve { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 10px 12px; border-radius: 12px; background: #F3F7FB; }
.approve b { display: block; font: 700 14px var(--body); color: var(--ink); }
.approve span { font-size: 12.500px; color: var(--muted); }
.fake-btn { background: var(--blue-d); color: #fff !important; font: 700 12.500px var(--body) !important; padding: 8px 14px; border-radius: 99px; }

/* ---------- What it creates ---------- */
.creates-grid { display: grid; grid-template-columns: minmax(0, .82fr) minmax(0, 1.18fr); gap: 64px; align-items: center; position: relative; }
.phone-wrap { position: relative; display: flex; flex-direction: column; align-items: center; }
.phone { position: relative; z-index: 2; width: min(312px, 78vw); padding: 10px; border-radius: 46px; background: #05101B; border: 1px solid rgba(255, 255, 255, .16); box-shadow: 0 40px 80px -30px rgba(0, 0, 0, .8), inset 0 0 0 2px rgba(255, 255, 255, .04); }
.phone-screen { position: relative; aspect-ratio: 9 / 16; border-radius: 36px; overflow: hidden; }
.phone-screen .story { position: absolute; inset: 0; transition: opacity .45s ease, transform .45s ease; }
.phone-screen .story.out { opacity: 0; transform: scale(.97); }
.phone-screen .s { border-radius: 0; box-shadow: none; }
.ghost { position: absolute; top: 5%; width: min(290px, 70vw); aspect-ratio: 9 / 17; border-radius: 44px; border: 1px solid rgba(255, 255, 255, .09); background: rgba(255, 255, 255, .03); }
.gh1 { transform: translateX(-17%) rotate(-9deg); }
.gh2 { transform: translateX(17%) rotate(9deg); }
.creates-copy > p { margin-top: 14px; font-size: 18px; }
.tabs { margin-top: 30px; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.tab { display: flex; gap: 13px; align-items: flex-start; text-align: left; padding: 16px; border-radius: 16px; border: 1px solid rgba(255, 255, 255, .1); background: rgba(255, 255, 255, .04); color: #B9C7D6; cursor: pointer; transition: border-color .2s, background .2s; }
.tab:hover { border-color: rgba(108, 200, 243, .5); }
.tab.active { border-color: #1B9FDC; background: rgba(27, 159, 220, .14); }
.tab b { display: block; font: 700 16.500px var(--head); color: #fff; margin-bottom: 3px; }
.tab em { font-style: normal; font-size: 14px; line-height: 1.4; display: block; }
.tab-ic { width: 38px; height: 38px; border-radius: 11px; background: rgba(27, 159, 220, .18); color: #6CC8F3; display: inline-flex; align-items: center; justify-content: center; font-size: 19px; flex: none; }
.tab.active .tab-ic { background: #1B9FDC; color: #fff; }

/* ---------- Industries ---------- */
.ind-scroll { max-width: 1248px; margin: 0 auto; padding: 0 24px; }
.ind-grid { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 18px; }
.ind { background: #fff; border: 1px solid var(--line); border-radius: 22px; padding: 12px 12px 20px; box-shadow: var(--shadow); }
.ind h3 { font-size: 19px; margin: 16px 6px 6px; line-height: 1.15; }
.ind p { font-size: 13.500px; line-height: 1.5; margin: 0 6px; color: var(--text); }

/* ---------- Why different ---------- */
.compare { display: grid; grid-template-columns: 1fr 1fr 1.15fr; gap: 20px; align-items: stretch; }
.cmp { border: 1px solid var(--line); border-radius: 22px; padding: 30px 28px; background: #fff; }
.cmp h3 { font-size: 21px; margin-bottom: 20px; color: #4A5565; }
.cmp ul { display: grid; gap: 13px; }
.cmp li { display: flex; gap: 11px; align-items: flex-start; font-size: 16px; }
.cmp li svg { font-size: 13px; width: 22px; height: 22px; padding: 4.500px; border-radius: 50%; background: #EEF2F6; color: #8A96A3; margin-top: 2px; }
.cmp.best { background: var(--navy); border-color: var(--navy); color: #D7E3EE; box-shadow: 0 30px 60px -28px rgba(11, 27, 43, .7); position: relative; }
.cmp.best img { height: 30px; width: auto; margin-bottom: 22px; }
.cmp.best li { color: #fff; font-weight: 500; }
.cmp.best li svg { background: #1B9FDC; color: #fff; }
.managed { margin-top: 28px; display: grid; grid-template-columns: 1.1fr 1fr; gap: 40px; align-items: center; padding: 36px 40px; border-radius: 22px; background: linear-gradient(120deg, #E6F4FC, #F3F7FB); border: 1px solid #CFE8F6; }
.managed h3 { font-size: 26px; margin-bottom: 10px; }
.managed ul { display: grid; gap: 12px; }
.managed li { display: flex; align-items: center; gap: 12px; font-weight: 600; color: var(--ink); }
.managed li span { width: 38px; height: 38px; border-radius: 11px; background: #fff; color: var(--blue-d); display: inline-flex; align-items: center; justify-content: center; font-size: 19px; box-shadow: 0 4px 10px -6px rgba(20, 121, 173, .5); }

/* ---------- Pricing ---------- */
.price-card { display: grid; grid-template-columns: 1.05fr 1fr; background: #fff; border: 1px solid var(--line); border-radius: 28px; overflow: hidden; box-shadow: 0 40px 80px -40px rgba(14, 23, 38, .3); }
.price-main { padding: 52px 48px; }
.price { display: flex; align-items: baseline; flex-wrap: wrap; gap: 0 8px; margin: 26px 0 18px; }
.price small { flex-basis: 100%; font: 600 15px var(--body); color: var(--muted); margin-bottom: 4px; }
.price b { font: 800 76px/1 var(--head); color: var(--ink); letter-spacing: -.03em; }
.price span { font: 600 20px var(--head); color: var(--muted); }
.price-note { font-size: 17px; margin-bottom: 30px; max-width: 470px; }
.price-note b { color: var(--ink); font-weight: 600; }
.price-addons { background: var(--tint); border-left: 1px solid var(--line); padding: 52px 44px; }
.price-addons h3 { font-size: 21px; }
.addon-note { font-size: 14.500px; color: var(--muted); margin: 4px 0 22px; }
.price-addons ul { display: grid; gap: 12px; }
.price-addons li { display: flex; gap: 14px; align-items: flex-start; background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 14px 16px; }
.price-addons .tab-ic { background: #DDF1FB; color: var(--blue-d); }
.price-addons b { display: block; font: 700 16.500px var(--head); color: var(--ink); }
.price-addons em { font-style: normal; font-size: 14.500px; display: block; }
.price-main .btn { white-space: normal; text-align: center; }

/* ---------- Beyond ---------- */
.beyond { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.beyond h2 { font-size: clamp(26px, 2.5vw, 34px); }
.beyond p { margin-top: 14px; }
.caps { display: flex; flex-wrap: wrap; gap: 10px; }
.caps li { padding: 9px 16px; border-radius: 99px; border: 1px solid var(--line); background: #fff; font: 500 15px var(--body); color: #3B4654; }

/* ---------- FAQ ---------- */
.faq { display: grid; gap: 12px; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 0 24px; }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 22px 0; font: 600 18.500px/1.3 var(--head); color: var(--ink); border-radius: 12px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary span { width: 34px; height: 34px; border-radius: 50%; background: var(--tint); display: inline-flex; align-items: center; justify-content: center; font-size: 18px; color: var(--muted); flex: none; transition: transform .25s; }
.faq details[open] summary span { transform: rotate(180deg); background: #DDF1FB; color: var(--blue-d); }
.faq details p { padding: 0 44px 24px 0; }

/* ---------- Final CTA ---------- */
.final { padding: 156px 0; text-align: center; }
.final-copy { position: relative; z-index: 2; max-width: 680px; }
.final h2 { font-size: clamp(32px, 3.6vw, 48px); margin-bottom: 34px; }
.final h2 .grad { display: block; }
.floats { position: absolute; top: 0; bottom: 0; width: 26%; z-index: 1; }
.floats .story { position: absolute; width: 148px; }
.floats.left { left: 0; }
.floats.right { right: 0; }
.floats.left .story:nth-child(1) { left: 9%; top: 6%; transform: rotate(-8deg); }
.floats.left .story:nth-child(2) { left: 50%; top: 24%; transform: rotate(5deg); width: 164px; z-index: 2; }
.floats.left .story:nth-child(3) { left: 2%; top: 49%; transform: rotate(4deg); }
.floats.right .story:nth-child(1) { right: 9%; top: 6%; transform: rotate(7deg); }
.floats.right .story:nth-child(2) { right: 50%; top: 24%; transform: rotate(-5deg); width: 164px; z-index: 2; }
.floats.right .story:nth-child(3) { right: 2%; top: 49%; transform: rotate(-4deg); }
.floats .story { animation: bob 7s ease-in-out infinite; }
.floats .story:nth-child(2) { animation-delay: -2.3s; }
.floats .story:nth-child(3) { animation-delay: -4.6s; }
@keyframes bob { 0%, 100% { translate: 0 0; } 50% { translate: 0 -10px; } }

/* ---------- Footer ---------- */
.site-footer { background: #07131F; color: #8FA1B3; padding: 48px 0 28px; font-size: 15px; }
.foot-row { display: flex; justify-content: space-between; align-items: center; gap: 32px; flex-wrap: wrap; }
.foot-brand img { height: 30px; width: auto; }
.foot-brand p { margin-top: 10px; font-size: 14px; }
.site-footer nav { display: flex; flex-wrap: wrap; gap: 10px 26px; }
.site-footer nav a:hover { color: #fff; }
.foot-legal { margin-top: 32px; padding-top: 22px; border-top: 1px solid rgba(255, 255, 255, .08); font-size: 13.500px; }

/* ---------- Legal pages ---------- */
.legal { padding: 64px 0 96px; }
.legal h1 { font-size: 40px; margin: 0 0 18px; }
.legal p { margin-bottom: 14px; }
.notice { padding: 16px 18px; border-radius: 14px; background: #FFF6CC; color: #5C4A00; border: 1px solid #F0DC7A; font-weight: 500; }

/* ============ Responsive ============ */
@media (max-width: 1100px) {
  .nav { gap: 20px; font-size: 14px; }
  .ind-scroll { max-width: none; padding: 0; overflow-x: auto; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch; scrollbar-width: none; }
  .ind-scroll::-webkit-scrollbar { display: none; }
  .ind-grid { grid-template-columns: repeat(5, 232px); padding: 4px 24px 12px; width: max-content; }
  .ind { scroll-snap-align: center; }
  .floats { width: 22%; }
  .floats .story:nth-child(3) { display: none; }
}

@media (max-width: 920px) {
  .nav { position: absolute; top: 68px; left: 0; right: 0; flex-direction: column; gap: 0; background: #fff; border-bottom: 1px solid var(--line); padding: 8px 24px 16px; display: none; box-shadow: 0 20px 30px -20px rgba(14, 23, 38, .25); }
  .nav.open { display: flex; }
  .nav a { padding: 14px 0; font-size: 17px; border-bottom: 1px solid var(--tint); }
  .menu-btn { display: inline-flex; }

  .section { padding: 76px 0; }
  .section.slim { padding: 60px 0; }
  .section-head { margin-bottom: 40px; }
  .split, .creates-grid, .beyond, .managed, .price-card { grid-template-columns: 1fr; }
  .split { gap: 40px; }
  #problem .split-copy { order: -1; }
  .feed { max-width: 230px; }
  .split.rev .flowcard { order: 2; justify-self: center; }
  .hero-grid { grid-template-columns: minmax(0, 1fr); gap: 40px; padding-top: 44px; padding-bottom: 48px; text-align: center; }
  .hero { overflow: hidden; }
  .lead { margin-left: auto; margin-right: auto; }
  .cta-row { justify-content: center; }

  /* hero visual becomes a vertical flow */
  .hero-visual { aspect-ratio: auto; display: flex; flex-direction: column; align-items: center; container-type: normal; }
  .hv-lines { display: none; }
  .hv-sources { position: static; width: 100%; max-width: 440px; flex-direction: row; flex-wrap: wrap; justify-content: center; gap: 8px; }
  .src { height: auto; padding: 7px 11px 7px 7px; font-size: 13.500px; border-radius: 12px; }
  .hv-link { display: block; width: 2px; height: 26px; background: repeating-linear-gradient(#7CCBEF 0 5px, transparent 5px 10px); background-size: 2px 10px; animation: drip .7s linear infinite; }
  @keyframes drip { to { background-position: 0 10px; } }
  .hv-hub { position: relative; left: auto; top: auto; transform: none; width: 84px; height: 84px; margin-bottom: 26px; }
  .hv-hub b { font-size: 13.500px; top: calc(100% + 6px); }
  .hv-stories { position: static; width: 100vw; display: block; -webkit-mask-image: linear-gradient(90deg, #0000, #000 8%, #000 92%, #0000); mask-image: linear-gradient(90deg, #0000, #000 8%, #000 92%, #0000); margin-top: 4px; }
  .hv-col.down { display: none; }
  .hv-col.up { overflow: hidden; padding: 6px 0 22px; }
  .hv-col.up .hv-track { flex-direction: row; width: max-content; animation: scroll-x 40s linear infinite; }
  .hv-track .story { width: 168px; margin: 0 14px 0 0; }

  .strip-row { justify-content: center; text-align: center; }
  .strip-row ul { justify-content: center; }

  .steps { grid-template-columns: 1fr; max-width: 520px; margin: 0 auto; }
  .step-ui { min-height: 0; }
  .creates-grid { display: flex; flex-direction: column; gap: 32px; }
  .creates-copy { order: -1; min-width: 0; width: 100%; }
  .tabs { display: flex; gap: 8px; overflow-x: auto; margin: 24px -24px 0; padding: 2px 24px 6px; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
  .tabs::-webkit-scrollbar { display: none; }
  .tab { flex: none; align-items: center; padding: 9px 14px 9px 9px; border-radius: 99px; gap: 9px; }
  .tab em { display: none; }
  .tab b { margin: 0; font-size: 15px; white-space: nowrap; }
  .tab-ic { width: 30px; height: 30px; font-size: 16px; border-radius: 50%; }
  .tab-desc { display: block; }
  .compare { grid-template-columns: 1fr; max-width: 560px; margin: 0 auto; }
  .cmp.best { order: -1; }
  .managed { padding: 30px 26px; gap: 24px; }
  .price-addons { border-left: 0; border-top: 1px solid var(--line); }
  .beyond { gap: 28px; }

  .final { padding: 64px 0 60px; }
  .floats { position: relative; width: 100%; height: 244px; }
  .floats.left .story:nth-child(n) { display: block; position: absolute; top: 16px; left: 50%; right: auto; width: 124px; opacity: 1; }
  .floats.left .story:nth-child(1) { margin-left: -180px; transform: rotate(-8deg); }
  .floats.left .story:nth-child(2) { margin-left: -62px; transform: none; top: 0; width: 124px; z-index: 2; }
  .floats.left .story:nth-child(3) { margin-left: 56px; transform: rotate(8deg); }
  .floats.right { display: none; }
  .final-copy { margin-top: 26px; }
}

@media (max-width: 560px) {
  body { font-size: 16.500px; }
  .container, .ind-grid { padding-left: 20px; padding-right: 20px; }
  .brand img { height: 26px; }
  .header-actions .btn { padding: 9px 14px; font-size: 13.500px; }
  h1 { font-size: clamp(34px, 9.6vw, 42px); }
  .lead { font-size: 17.500px; }
  .cta-row .btn { width: 100%; }
  .week { grid-template-columns: 1fr; }
  .vs { margin: -4px auto; }
  .tabs { margin-left: -20px; margin-right: -20px; padding-left: 20px; padding-right: 20px; }
  .detected { grid-template-columns: 1fr; }
  .flowcard { padding: 20px 18px; }
  .price-main, .price-addons { padding: 36px 24px; }
  .price b { font-size: 64px; }
  .price-main .btn { width: 100%; }
  .faq details { padding: 0 18px; }
  .faq summary { font-size: 17px; padding: 18px 0; }
  .faq details p { padding-right: 0; }
  .foot-row { flex-direction: column; align-items: flex-start; }
  .final-copy .btn { width: 100%; }
}

@media (max-width: 400px) {
  .header-actions .btn { font-size: 12.500px; padding: 9px 12px; }
  .brand img { height: 23px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hv-track, .flow path, .hub-ring, .bar b, .floats .story, .hv-link { animation: none !important; }
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* v2 tweaks */
.flow path.tip { stroke-dasharray: none; animation: none; stroke-linecap: round; stroke-linejoin: round; }

.tab-desc { display: none; margin-top: 16px; font-size: 16px; color: #D7E3EE; text-align: center; max-width: 320px; min-height: 3.2em; position: relative; z-index: 2; }
@media (max-width: 920px) { .tab-desc { display: block; } }
@media (max-width: 560px) { .pill { font-size: 12.5px; padding: 6px 12px; white-space: nowrap; } }

/* v4: give the problem graphic more weight */
.week { padding: 28px; border-radius: 28px; background: linear-gradient(150deg, #E3F2FB, #EDF3F9); border: 1px solid #D5E7F3; gap: 12px; }
.week-card { padding: 26px 22px; }
.week-list { gap: 14px; }
.week-list li { font-size: 15.5px; }
.week-list b { font-size: 28px; min-width: 34px; }
.wk-ic { width: 40px; height: 40px; font-size: 20px; }
#problem .split { grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr); }
@media (max-width: 920px) {
  #problem .split { grid-template-columns: minmax(0, 1fr); }
  .hero-grid { padding-top: 44px; padding-bottom: 48px; }
}
@media (max-width: 560px) { .week { padding: 16px; border-radius: 24px; } }
.lead, .split-copy p, .section-head p { text-wrap: pretty; }

/* ============ v5: branded Stories, matching before/afters, review-only Stories ============ */
.s-av svg { width: 62%; height: 62%; color: #fff; }

/* brand logo lockup, present on every Story */
.s-logo { display: flex; align-items: center; gap: .5em; font-size: .8em; line-height: 1; color: inherit; z-index: 4; }
.s-logo .mk { width: 2em; height: 2em; border-radius: .55em; display: inline-flex; align-items: center; justify-content: center; color: #fff; flex: none; }
.s-logo .mk svg { width: 64%; height: 64%; }
.s-logo .wm { display: block; text-align: left; }
.s-logo .wm b { display: block; line-height: 1; white-space: nowrap; }
.s-logo .wm small { display: block; margin-top: .3em; font: 600 .58em/1 var(--body); letter-spacing: .14em; text-transform: uppercase; opacity: .72; white-space: nowrap; }
.s-logo.wm-serif .wm b { font: 600 1.2em/1 "Playfair Display", serif; }
.s-logo.wm-soft .wm b { font: 700 1.08em/1 var(--head); letter-spacing: -.01em; }
.s-logo.wm-bold .wm b { font: 800 1.02em/1 var(--head); letter-spacing: .05em; }
.s-logo.wm-italic .wm b { font: italic 800 1.1em/1 var(--head); letter-spacing: .02em; }
.s-logo.wm-clean .wm b { font: 700 1.05em/1 var(--body); letter-spacing: -.01em; }
.s-logo.wm-wide .wm b { font: 700 1.05em/1 var(--head); letter-spacing: .3em; }
.s-logo.at-top { position: absolute; top: 12.6%; left: 7%; }
.s-logo.at-bottom { position: absolute; bottom: 4%; left: 0; right: 0; justify-content: center; }
.s-logo.on-dark { color: #fff; }
.s-logo.compact { font-size: .6em; flex: none; }
.s-logo.compact .wm small { display: none; }
.s.light .s-logo { color: #2A2422; }

/* med spa */
.s-medspa .ba { top: 13.4%; height: 42.5%; }
.s-medspa .ttl { top: 57.6%; }
.s-medspa .rev { bottom: 12.6%; }

/* waxing FAQ */
.s-wax .ttl { top: 20.5%; }
.s-wax .chat { top: 35.5%; }

/* review-only: card layout */
.s-review .card { top: 30.5%; }
.s-review .ttl { top: 15.2%; }

/* review-only: large quote layout */
.s-quote { background: var(--q1); color: var(--q2); }
.s-quote .qbody { position: absolute; top: 17%; left: 8%; right: 8%; }
.g-tag { display: inline-block; padding: .34em .85em; border-radius: 99px; background: var(--q3); color: #fff; font: 700 .68em/1.2 var(--body); letter-spacing: .03em; }
.s-quote .s-stars { margin: 1.1em 0 .55em; font-size: 1.3em; color: #F2B705; }
.s-quote p { font: 700 1.58em/1.16 var(--head); letter-spacing: -.02em; }
.s-quote small { display: block; margin-top: 1.1em; font-size: .82em; font-weight: 600; opacity: .78; }
.s-quote.light .s-head { color: var(--q2); }

/* availability */
.s-avail .ttl { top: 21.5%; }
.s-avail .slots { top: 44%; }

/* caption bar shared by before/after Stories */
.s .cap { position: absolute; left: 0; right: 0; bottom: 0; height: 12.4%; padding: 0 5.5%; display: flex; flex-direction: row; align-items: center; justify-content: space-between; gap: 3%; }
.s .cap > div:first-child { display: flex; flex-direction: column; min-width: 0; }
.s .cap b { font: 700 .82em/1.15 var(--head); }
.s .cap span { font-size: .62em; opacity: .85; margin-top: .3em; }
.s .cap .s-logo .mk { display: inline-flex; }

/* restoration: the same room, before and after */
.s-stack .half .s-lbl { z-index: 2; }
.s-resto .half.b { filter: brightness(.6) saturate(.5) sepia(.55) contrast(1.14); }
.s-resto .half.b::after { content: ""; position: absolute; inset: 0; background:
  radial-gradient(60% 45% at 24% 16%, rgba(60, 40, 15, .55), transparent 70%),
  radial-gradient(42% 52% at 86% 38%, rgba(50, 35, 12, .5), transparent 70%),
  linear-gradient(transparent 46%, rgba(35, 25, 10, .5) 70%, rgba(22, 16, 8, .82)); }

/* automotive: one panel, 50/50 */
.s-5050 { background: #121212; }
.s-5050::before { content: ""; position: absolute; inset: 0 0 60% 0; background: linear-gradient(rgba(0, 0, 0, .6), transparent); z-index: 1; }
.s-5050 .side { position: absolute; top: 0; bottom: 12.4%; width: 50%; background-size: 200% 100%; }
.s-5050 .side.l { left: 0; background-position: left center; filter: contrast(.58) brightness(1.12) saturate(.4) blur(.35px); }
.s-5050 .side.l::after { content: ""; position: absolute; inset: 0; background: rgba(175, 175, 170, .2); }
.s-5050 .side.r { right: 0; background-position: right center; }
.s-5050 .tape { position: absolute; top: 0; bottom: 12.4%; left: 50%; width: 2cqw; margin-left: -1cqw; background: #8FCB8A; box-shadow: 0 0 1.5cqw rgba(0, 0, 0, .45); z-index: 2; }
.s-5050 .s-lbl { bottom: 15.5%; z-index: 3; }
.s-5050 .s-lbl.l { left: 5%; }
.s-5050 .s-lbl.r { right: 5%; }
.s-5050 .cap { border-top: 3px solid #E23D3D; background: #121212; z-index: 3; }

/* restaurant + customer moment */
.s-rest .quote { bottom: 13.5%; }
.s-moment .sticker { bottom: 22%; }
.s-moment .tagged { bottom: 14.5%; }

/* offer: bright */
.s-offer { background: #fff; color: #0C1622; }
.s-offer .s-photo { inset: 0 0 42% 0; opacity: 1; z-index: 0; background-position: center 60%; }
.s-offer::before { content: ""; position: absolute; inset: 0 0 72% 0; background: linear-gradient(rgba(0, 0, 0, .45), transparent); z-index: 1; }
.s-offer .panel { position: absolute; left: 0; right: 0; bottom: 0; height: 46%; background: #fff; border-radius: 7cqw 7cqw 0 0; padding: 6.5% 7% 0; z-index: 2; }
.s-offer .panel small { color: #1B5FA8; }
.s-offer .big { color: #1B5FA8; font-size: 2.75em; }
.s-offer .panel p { color: #33404D; opacity: 1; margin-bottom: 0; font-size: .86em; }
.s-offer .row { position: absolute; left: 7%; right: 7%; bottom: 9%; display: flex; align-items: center; justify-content: space-between; gap: 4%; }
.s-offer .s-cta { background: #FFD23F; color: #0C1622; white-space: nowrap; }

/* existing-assets note */
.assets-note { position: relative; z-index: 2; margin: 44px auto 0; max-width: 820px; text-align: center; padding: 18px 26px; border-radius: 18px; border: 1px solid rgba(108, 200, 243, .28); background: rgba(27, 159, 220, .1); color: #D7E3EE; font-size: 16.5px; text-wrap: pretty; }
.assets-note b { color: #fff; }
@media (max-width: 920px) { .assets-note { margin-top: 28px; padding: 16px 18px; } }

/* v6: caption bar = logo left, job details right; automotive uses the same stacked layout */
.s .cap > div:last-child { display: flex; flex-direction: column; min-width: 0; text-align: right; }
.s .cap b { font: 700 .7em/1.15 var(--head); }
.s .cap span { font-size: .56em; }
.s .cap .s-logo { font-size: .74em; flex: none; }
.s-auto .half.b { filter: contrast(.62) brightness(1.1) saturate(.35) blur(.35px); }
.s-auto .half.b::after { content: ""; position: absolute; inset: 0; background:
  radial-gradient(50% 60% at 60% 55%, rgba(190, 190, 185, .32), transparent 75%), rgba(160, 160, 155, .16); }
.s-offer .row .s-logo { font-size: .7em; }
.s .cap > .s-logo { flex-direction: row; align-items: center; font-size: .78em; }
.s .cap .s-logo span { font-size: 1em; opacity: 1; margin: 0; }
.s .cap .s-logo .wm small { font-size: .58em; }
.s .cap > div.s-logo:first-child { flex-direction: row; align-items: center; }

/* ============ v7: credibility revision ============ */
.split-copy p + p { margin-top: 14px; }

/* reputation: Google review -> SocialLoom -> Story */
.rep { display: grid; grid-template-columns: minmax(0, 1.12fr) auto minmax(0, .88fr); align-items: center; gap: 6px 14px; justify-self: end; width: 100%; max-width: 560px; }
.rep-col { display: flex; flex-direction: column; align-items: center; gap: 12px; min-width: 0; }
.rep-tag { display: inline-flex; align-items: center; padding: 5px 12px; border-radius: 99px; background: #fff; border: 1px solid var(--line); font: 700 11.5px/1.2 var(--body); letter-spacing: .1em; text-transform: uppercase; color: #4A5565; }
.rep-tag.blue { background: #DDF1FB; border-color: #BFE3F5; color: var(--blue-d); }
.g-review { width: 100%; background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 18px; box-shadow: 0 24px 44px -26px rgba(14, 23, 38, .35); text-align: left; }
.gr-who { display: flex; align-items: center; gap: 10px; }
.gr-who i { width: 38px; height: 38px; border-radius: 50%; background: #5B3FA6; color: #fff; font: 700 16px var(--head); font-style: normal; display: inline-flex; align-items: center; justify-content: center; flex: none; }
.gr-who b { display: block; font: 700 15px/1.2 var(--body); color: var(--ink); }
.gr-who small { display: block; font-size: 12.5px; color: var(--muted); }
.gr-stars { color: #F2B705; font-size: 19px; letter-spacing: 2px; margin: 10px 0 6px; line-height: 1; }
.g-review p { margin: 0; font-size: 14.5px; line-height: 1.5; color: #3B4654; }
.rep-mid { display: flex; align-items: center; gap: 6px; padding-top: 34px; }
.rep-line { width: 22px; height: 2px; background: repeating-linear-gradient(90deg, #7CCBEF 0 5px, transparent 5px 10px); background-size: 10px 2px; animation: slide 0.7s linear infinite; }
@keyframes slide { to { background-position: 10px 0; } }
.rep-hub { width: 62px; height: 62px; border-radius: 50%; background: #fff; border: 1px solid var(--line); box-shadow: 0 14px 30px -12px rgba(20, 121, 173, .55); display: inline-flex; align-items: center; justify-content: center; flex: none; }
.rep-hub img { width: 62%; }
.rep .story { max-width: 210px; }
.rep .demo-note { grid-column: 1 / -1; text-align: center; margin-top: 10px; }

/* problem: illustrative, no numbers */
.week-list.plain li { font: 600 16px/1.3 var(--body); color: var(--ink); white-space: normal; }
.week-card h3 { white-space: normal; }
.posted-count { font: 700 17px/1.3 var(--head); color: #B4433B; }

/* how it works: conceptual cards */
.tag.live { display: inline-flex; align-items: center; gap: 6px; color: #1B8A5A; background: #DDF4E9; }
.tag.live i { width: 7px; height: 7px; border-radius: 50%; background: #1B8A5A; animation: blink 1.6s ease-in-out infinite; }
@keyframes blink { 50% { opacity: .35; } }
.step .tpl-row { margin-top: 4px; }

/* setup: brand prepared -> previews -> review -> ready */
.brand-ready { display: flex; align-items: center; gap: 10px; padding: 10px 12px; border: 1px solid var(--line); border-radius: 12px; background: #FAFCFD; }
.brand-ready b { font: 600 15px "Playfair Display", serif; color: #2B2523; }
.brand-ready .sws { margin-left: auto; }
.fnum.done { background: #DDF4E9; color: #1B8A5A; }
.ready { padding: 6px 0 2px; }
.ready b { display: block; font: 700 14px var(--body); color: var(--ink); }
.ready span { font-size: 12.5px; color: var(--muted); }
.fstep .ftitle { margin-top: 5px; }

/* what it creates: show the source review when the Reviews tab is active */
.review-src { position: absolute; z-index: 4; top: 318px; left: max(-8px, calc(50% - 318px)); width: 196px; display: flex; flex-direction: column; align-items: flex-start; gap: 8px; opacity: 0; transform: translateX(-14px) rotate(-3deg); transition: opacity .4s ease, transform .4s ease; pointer-events: none; }
.show-src .review-src { opacity: 1; transform: rotate(-3deg); }
.g-review.sm { padding: 12px; border-radius: 14px; box-shadow: 0 24px 40px -18px rgba(0, 0, 0, .6); }
.g-review.sm .gr-who i { width: 28px; height: 28px; font-size: 13px; }
.g-review.sm .gr-who b { font-size: 13px; }
.g-review.sm .gr-who small { font-size: 11px; }
.g-review.sm .gr-stars { font-size: 14px; margin: 7px 0 4px; }
.g-review.sm p { font-size: 12px; line-height: 1.4; }
.src-arrow { position: absolute; right: -15px; top: 56%; width: 30px; height: 30px; border-radius: 50%; background: #1B9FDC; color: #fff; display: inline-flex; align-items: center; justify-content: center; font-size: 16px; box-shadow: 0 8px 16px -6px rgba(0, 0, 0, .5); }
.assets-note { font-size: 17.5px; }

/* managed: service visual */
.mg-visual { position: relative; height: 420px; width: 100%; max-width: 520px; justify-self: end; }
.mg-story { position: absolute; width: 178px; }
.mg-story.s1 { right: 4%; top: 0; transform: rotate(6deg); }
.mg-story.s2 { right: 38%; top: 34px; transform: rotate(-5deg); }
.status-card { position: absolute; left: 0; bottom: 0; width: min(380px, 100%); background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 18px 18px 16px; box-shadow: 0 30px 60px -28px rgba(14, 23, 38, .45); z-index: 2; }
.status-card .ui-title { font-size: 14.5px; color: var(--ink); margin-bottom: 12px; }
.status-card .ui-rows li { font-size: 14px; padding: 10px; color: var(--ink); }
.status-card .ui-rows em { font-size: 12.5px; }
.status-card .dot { width: 28px; height: 28px; font-size: 15px; }

/* pricing: secondary, consultative */
.price-band { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); gap: 48px; align-items: center; background: #fff; border: 1px solid var(--line); border-radius: 26px; padding: 44px 48px; box-shadow: var(--shadow); }
.pb-copy h2 { font-size: clamp(26px, 2.6vw, 34px); }
.pb-copy p { margin-top: 14px; }
.pb-caps { margin-top: 22px; }
.pb-caps li { font-size: 14px; padding: 7px 14px; background: var(--tint); }
.pb-caps li.on { background: #DDF1FB; border-color: #BFE3F5; color: var(--blue-d); font-weight: 600; }
.pb-price { text-align: center; padding: 28px 24px; border-radius: 20px; background: var(--tint); border: 1px solid var(--line); }
.pb-price small { display: block; font: 600 14px var(--body); color: var(--muted); }
.pb-num { display: flex; align-items: baseline; justify-content: center; gap: 6px; margin: 4px 0 6px; }
.pb-num b { font: 800 52px/1 var(--head); color: var(--ink); letter-spacing: -.03em; }
.pb-num span { font: 600 17px var(--head); color: var(--muted); }
.pb-price em { display: block; font-style: normal; font-size: 14px; color: var(--text); margin-bottom: 18px; }
.pb-price .btn { width: 100%; white-space: normal; }

@media (max-width: 920px) {
  .rep { justify-self: center; max-width: 520px; }
  .mg-visual { justify-self: center; }
  .price-band { grid-template-columns: 1fr; gap: 28px; padding: 32px 26px; }
  .review-src { top: 322px; left: 0; width: 178px; }
}
@media (max-width: 560px) {
  .rep { grid-template-columns: 1fr; gap: 0; }
  .rep-mid { flex-direction: column; padding: 10px 0; }
  .rep-line { width: 2px; height: 20px; background: repeating-linear-gradient(#7CCBEF 0 5px, transparent 5px 10px); background-size: 2px 10px; animation: drip .7s linear infinite; }
  .rep .g-review { max-width: 320px; }
  .rep .story { max-width: 220px; }
  .rep .demo-note { margin-top: 16px; }
  .mg-visual { height: auto; display: flex; flex-direction: column; align-items: center; }
  .mg-story { position: relative; right: auto; top: auto; width: 150px; }
  .mg-story.s1 { order: 1; margin: 0 0 -210px 120px; }
  .mg-story.s2 { order: 2; margin: 0 120px 0 0; }
  .status-card { position: relative; order: 3; margin-top: -40px; width: 100%; }
  .price-band { padding: 26px 20px; }
  .review-src { left: -8px; width: 168px; }
}
@media (prefers-reduced-motion: reduce) { .rep-line, .tag.live i { animation: none !important; } }
.rep { max-width: 610px; gap: 6px 16px; }
.rep .story { max-width: 232px; }
.rep-hub { width: 68px; height: 68px; }
@media (max-width: 560px) {
  .mg-visual { display: grid; grid-template-columns: 1fr 1fr; gap: 0 14px; justify-items: center; height: auto; }
  .mg-story, .mg-story.s1, .mg-story.s2 { position: relative; right: auto; top: auto; width: 100%; max-width: 156px; margin: 0; order: 0; }
  .mg-story.s2 { order: -1; justify-self: end; }
  .mg-story.s1 { justify-self: start; }
  .status-card { grid-column: 1 / -1; margin-top: -64px; }
}

/* ============ v8: Google + social presence positioning ============ */
h1 { font-size: clamp(34px, 3.5vw, 50px); line-height: 1.07; }
.section-head p + p { margin-top: 12px; }
.split-copy p.strong { font-weight: 600; color: var(--ink); }

.out-tag { display: inline-flex; align-items: center; align-self: center; padding: 5px 12px; border-radius: 99px; background: #fff; border: 1px solid var(--line); font: 700 11px/1.2 var(--body); letter-spacing: .1em; text-transform: uppercase; color: #4A5565; white-space: nowrap; }
.out-tag.blue { background: #DDF1FB; border-color: #BFE3F5; color: var(--blue-d); }

/* Google Business Profile style card (sizes follow the card's own width) */
.gbp { container-type: inline-size; width: 100%; }
.gbp-in { background: #fff; border: 1px solid var(--line); border-radius: 6cqw; padding: 6cqw; font: 500 5.4cqw/1.35 var(--body); color: #3B4654; box-shadow: 0 8cqw 14cqw -9cqw rgba(14, 23, 38, .4); text-align: left; }
.gbp-head { display: flex; align-items: center; gap: .7em; padding-bottom: .8em; border-bottom: 1px solid var(--line); }
.gbp-head .mk { width: 2.4em; height: 2.4em; border-radius: .7em; display: inline-flex; align-items: center; justify-content: center; color: #fff; flex: none; }
.gbp-head .mk svg { width: 62%; height: 62%; }
.gbp-head b { display: block; font: 700 1.02em/1.15 var(--body); color: var(--ink); }
.gbp-head small { display: block; font-size: .74em; color: var(--muted); margin-top: .15em; }
.gbp-row { display: flex; align-items: center; justify-content: space-between; margin: .9em 0 .45em; }
.gbp-lbl { font: 700 .66em/1.2 var(--body); letter-spacing: .1em; text-transform: uppercase; color: #1B8A5A; background: #DDF4E9; padding: .3em .7em; border-radius: 99px; }
.gbp-stars { color: #F2B705; font-size: 1em; letter-spacing: .06em; line-height: 1; }
.gbp-rev { display: flex; gap: .6em; align-items: flex-start; }
.gbp-rev i { width: 2em; height: 2em; border-radius: 50%; background: #5B6B7D; color: #fff; font: 700 .82em var(--head); font-style: normal; display: inline-flex; align-items: center; justify-content: center; flex: none; }
.gbp-rev b { display: block; font-size: .84em; color: var(--ink); }
.gbp-rev p { margin: .15em 0 0; font-size: .8em; line-height: 1.4; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; }
.gbp-ph { display: grid; grid-template-columns: repeat(3, 1fr); gap: .45em; }
.gbp-ph span { aspect-ratio: 1; border-radius: .7em; background: #DDE5EC center / cover no-repeat; }
.gbp-up { display: flex; align-items: center; gap: .5em; margin-top: .9em; padding: .6em .7em; border-radius: .8em; background: var(--tint); font-size: .78em; font-weight: 600; color: var(--ink); }
.gbp-up svg { color: var(--blue-d); font-size: 1.15em; }

/* hero v2: activity & proof -> SocialLoom -> Google + social */
.hv-sources.five .src { height: 14%; white-space: normal; line-height: 1.2; }
@media (min-width: 921px) {
  .hv-out { position: absolute; right: 0; top: 0; bottom: 0; width: 48%; display: grid; grid-template-columns: 1.12fr 1fr; gap: 3.6%; }
  .hv-google { display: flex; flex-direction: column; justify-content: center; gap: 1.8cqw; min-width: 0; }
  .hv-social { display: flex; flex-direction: column; gap: 1.8cqw; min-width: 0; min-height: 0; }
  .hero-visual.v2 .out-tag { font-size: 1.62cqw; padding: .5em 1em; }
  .hero-visual.v2 .hv-stories { position: relative; right: auto; top: auto; bottom: auto; width: 100%; flex: 1; min-height: 0; display: block; overflow: hidden; }
  .hero-visual.v2 .hv-col { height: 100%; }
}

/* Google and social section */
.rep-section { background: linear-gradient(180deg, #fff 0%, #EAF5FC 100%); }
.rep-section .section-head { margin-bottom: 44px; }
.rep2 { display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); align-items: center; gap: 20px; max-width: 980px; margin: 0 auto; }
.rep2-side { display: flex; flex-direction: column; align-items: center; gap: 14px; min-width: 0; }
.rep2-side .gbp { max-width: 340px; }
.rep2-mid { display: flex; flex-direction: column; align-items: center; gap: 6px; }
.rep2-mid b { font: 700 15px var(--head); color: var(--ink); margin-top: 6px; }
.rep-chip { padding: 7px 14px; border-radius: 99px; background: var(--ink); color: #fff; font: 600 13px/1.2 var(--body); white-space: nowrap; }
.rep-vline { width: 2px; height: 34px; background: repeating-linear-gradient(#7CCBEF 0 5px, transparent 5px 10px); background-size: 2px 10px; animation: drip .7s linear infinite; }
.rep2-row { display: flex; align-items: center; gap: 8px; }
.rep2 .rep-line { width: 46px; }
.rep-line.rev { animation-direction: reverse; }
.rep2 .rep-hub { width: 84px; height: 84px; }
.rep2-stories { position: relative; width: 100%; max-width: 300px; display: flex; justify-content: center; padding-left: 56px; }
.rep2-stories .story { width: 208px; position: relative; z-index: 2; }
.rep2-stories .story.back { position: absolute; left: 0; top: 8%; width: 178px; transform: rotate(-6deg); z-index: 1; }
.proof-line { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px 14px; margin: 48px auto 0; }
.proof-line li { display: inline-flex; align-items: center; gap: 10px; padding: 12px 20px; border-radius: 99px; background: #fff; border: 1px solid #CFE8F6; font: 700 18px/1.2 var(--head); color: var(--ink); box-shadow: 0 10px 24px -16px rgba(20, 121, 173, .5); }
.proof-line li svg { width: 24px; height: 24px; padding: 5px; border-radius: 50%; background: #1B9FDC; color: #fff; }

/* problem: what customers see online */
.stale { display: grid; gap: 14px; }
.stale li { display: flex; gap: 12px; align-items: flex-start; padding: 14px; border-radius: 14px; border: 1.5px dashed #CBD6E1; background: #fff; }
.st-ic { width: 36px; height: 36px; border-radius: 10px; background: #EEF2F6; color: #8A96A3; display: inline-flex; align-items: center; justify-content: center; font-size: 18px; flex: none; }
.stale b { display: block; font: 600 15px/1.3 var(--body); color: #5A6675; margin-bottom: 9px; }
.st-bar { display: block; height: 7px; border-radius: 99px; background: #E3E9EF; width: 100%; margin-top: 6px; }
.st-bar.s { width: 60%; }
.st-tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 5px; max-width: 150px; }
.st-tiles i { aspect-ratio: 1; border-radius: 6px; border: 1.5px dashed #CBD6E1; }
.st-tiles i:first-child { border: 0; background: linear-gradient(135deg, #D5DDE5, #AEB9C5); }

/* completed work / result Story */
.s-job { background: var(--j1); }
.s-job .s-photo { inset: 0 0 33% 0; z-index: 0; }
.s-job::before { content: ""; position: absolute; inset: 0 0 70% 0; background: linear-gradient(rgba(0, 0, 0, .5), transparent); z-index: 1; }
.s-job .jb { position: absolute; left: 7%; right: 7%; top: 70%; z-index: 2; }
.s-job .jtag { display: inline-block; padding: .3em .8em; border-radius: 99px; background: var(--j2); color: #fff; font: 700 .64em/1.2 var(--body); letter-spacing: .08em; text-transform: uppercase; }
.s-job .jb b { display: block; font: 800 1.2em/1.1 var(--head); letter-spacing: -.02em; margin: .5em 0 .2em; }
.s-job .jb > span:last-child { font-size: .76em; opacity: .88; }

/* event + update Stories */
.s-avail .evp { position: absolute; top: 44%; left: 7%; right: 7%; font-size: 1em; line-height: 1.4; opacity: .92; }
.s-event .ttl b { font-size: 1.9em; }
.s-update { color: #0A4B57; }
.s-update .s-cta { background: #0A4B57; color: #fff; }
.s-update .ttl b { font-size: 1.75em; }

.creates-copy h2 { font-size: clamp(28px, 2.9vw, 40px); }
.final h2 { font-size: clamp(28px, 3.1vw, 42px); }
.final-copy { max-width: 720px; }

@media (max-width: 920px) {
  .hero-visual.v2 .hv-sources { max-width: 420px; }
  .hv-sources.five .src { height: auto; white-space: nowrap; }
  .hv-out { width: 100%; display: flex; flex-direction: column; align-items: center; gap: 22px; }
  .hv-google { width: 100%; max-width: 330px; display: flex; flex-direction: column; gap: 10px; }
  .hv-social { width: 100%; display: flex; flex-direction: column; align-items: center; gap: 10px; }
  .hero-visual.v2 .hv-stories { margin-top: 0; }
  .rep2 { grid-template-columns: 1fr; gap: 10px; max-width: 360px; }
  .rep-chip, .rep-vline { display: none; }
  .rep2-row { flex-direction: column; }
  .rep2 .rep-line { width: 2px; height: 22px; background: repeating-linear-gradient(#7CCBEF 0 5px, transparent 5px 10px); background-size: 2px 10px; animation: drip .7s linear infinite; }
  .rep2-mid b { display: none; }
  .rep2 .rep-hub { width: 68px; height: 68px; }
  .proof-line { margin-top: 34px; }
  .proof-line li { font-size: 16px; padding: 10px 16px; }
}
@media (prefers-reduced-motion: reduce) { .rep-vline { animation: none !important; } }
.st-bar.short { width: 60%; }
@media (min-width: 921px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1.16fr); gap: 44px; }
  .hero-visual.v2 .hv-sources { width: 22.5%; }
  .hero-visual.v2 .src { font-size: 1.92cqw; padding: 0 .55em; gap: .5em; }
  .hero-visual.v2 .hv-hub { left: 33%; width: 12.5cqw; height: 12.5cqw; }
  .hero-visual.v2 .hv-hub b { font-size: 1.9cqw; }
  .hv-out { width: 58%; grid-template-columns: 1.34fr 1fr; gap: 3.2%; }
}
@media (max-width: 920px) {
  .hero-visual.v2 .src { font-size: 12.5px; padding: 6px 10px 6px 6px; gap: 7px; }
  .hero-visual.v2 .hv-sources { gap: 7px; }
}

/* ============ v9: realistic review -> Story visual, and "busy in real life vs quiet online" ============ */
.r2s { display: grid; grid-template-columns: minmax(0, 1.25fr) auto minmax(0, .8fr); align-items: center; gap: 22px; max-width: 900px; margin: 0 auto; }
.r2s-col { display: flex; flex-direction: column; align-items: center; gap: 14px; min-width: 0; }
.r2s-mid { display: flex; align-items: center; gap: 8px; position: relative; padding-bottom: 26px; }
.r2s-mid b { position: absolute; left: 50%; bottom: 0; transform: translateX(-50%); font: 700 14px var(--head); color: var(--ink); white-space: nowrap; }
.r2s .rep-line { width: 34px; }
.r2s .rep-hub { width: 76px; height: 76px; }

.greview { width: 100%; max-width: 420px; background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 20px; box-shadow: 0 30px 56px -30px rgba(14, 23, 38, .4); text-align: left; }
.gv-biz { display: flex; align-items: center; gap: 10px; padding-bottom: 14px; margin-bottom: 14px; border-bottom: 1px solid var(--line); }
.gv-pin { width: 34px; height: 34px; border-radius: 10px; background: #EEF2F6; color: #5A6675; display: inline-flex; align-items: center; justify-content: center; font-size: 18px; flex: none; }
.gv-biz b { display: block; font: 700 15px/1.2 var(--body); color: var(--ink); }
.gv-biz small { display: block; font-size: 12.5px; color: var(--muted); }
.gv-head { display: flex; align-items: center; gap: 10px; }
.gv-head i { width: 40px; height: 40px; border-radius: 50%; background: #7B5EA7; color: #fff; font: 600 17px var(--body); font-style: normal; display: inline-flex; align-items: center; justify-content: center; flex: none; }
.gv-head b { display: block; font: 600 15px/1.2 var(--body); color: var(--ink); }
.gv-head small { display: block; font-size: 13px; color: var(--muted); }
.gv-stars { color: #FBBC04; font-size: 18px; letter-spacing: 1.5px; line-height: 1; margin: 12px 0 8px; }
.greview p { margin: 0; font-size: 15px; line-height: 1.5; color: #3B4654; }
.gv-photos { display: grid; grid-template-columns: repeat(2, 1fr); gap: 8px; margin-top: 14px; max-width: 250px; }
.gv-photos img { width: 100%; height: auto; aspect-ratio: 2 / 3; object-fit: cover; border-radius: 10px; }
.story-shot { width: 100%; max-width: 262px; border-radius: 24px; overflow: hidden; box-shadow: 0 30px 60px -26px rgba(14, 23, 38, .5); border: 1px solid rgba(14, 23, 38, .06); }
.story-shot img { width: 100%; height: auto; display: block; }

/* problem */
.gap2 { display: grid; grid-template-columns: minmax(0, .92fr) auto minmax(0, 1.18fr); gap: 22px; align-items: stretch; }
.gap2 > .vs { align-self: center; }
.gap-side { display: flex; flex-direction: column; gap: 14px; min-width: 0; }
.gap-tag { align-self: flex-start; display: inline-flex; align-items: center; gap: 8px; padding: 7px 14px; border-radius: 99px; font: 700 12px/1.2 var(--body); letter-spacing: .1em; text-transform: uppercase; background: #fff; border: 1px solid var(--line); color: #5A6675; }
.gap-tag.live { background: #DDF4E9; border-color: #BFE6D2; color: #1B8A5A; }
.gap-tag.live i { width: 8px; height: 8px; border-radius: 50%; background: #1B8A5A; animation: blink 1.6s ease-in-out infinite; }
.collage { flex: 1; display: grid; grid-template-columns: 1.15fr 1fr; grid-template-rows: 1fr 1fr .9fr; gap: 10px; min-height: 440px; }
.collage .ph { position: relative; border-radius: 16px; background: #DDE5EC center / cover no-repeat; box-shadow: 0 16px 30px -20px rgba(14, 23, 38, .5); overflow: hidden; }
.collage .p1 { grid-row: 1 / 3; }
.collage .p4 { grid-column: 1 / -1; }
.collage em { position: absolute; left: 10px; top: 10px; padding: 4px 10px; border-radius: 99px; background: rgba(255, 255, 255, .92); color: #1B8A5A; font: 700 11.5px/1.2 var(--body); font-style: normal; }
.quiet-cards { flex: 1; display: grid; grid-template-columns: 1fr 1fr; gap: 14px; align-items: start; }
.gp-card, .sp-card { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 16px; box-shadow: var(--shadow); text-align: left; }
.gp-top, .sp-top { display: flex; align-items: center; gap: 10px; padding-bottom: 12px; border-bottom: 1px solid var(--line); }
.gp-logo { width: 38px; height: 38px; border-radius: 10px; background: #CBD5DF; color: #fff; font: 700 17px var(--head); display: inline-flex; align-items: center; justify-content: center; flex: none; }
.gp-top b, .sp-top b { display: block; font: 700 14.5px/1.2 var(--body); color: var(--ink); }
.gp-top small, .sp-top small { display: block; font-size: 12px; color: var(--muted); }
.gp-sec { padding: 12px 0; border-bottom: 1px solid var(--line); }
.gp-sec.last { border-bottom: 0; padding-bottom: 2px; }
.gp-row { display: flex; align-items: baseline; justify-content: space-between; gap: 8px; font: 600 12.5px/1.3 var(--body); color: #5A6675; }
.gp-row em { font-style: normal; font-weight: 700; color: #B4433B; white-space: nowrap; }
.gp-rev { display: flex; gap: 8px; margin-top: 9px; }
.gp-rev i { width: 26px; height: 26px; border-radius: 50%; background: #AEB9C5; color: #fff; font: 600 12px var(--body); font-style: normal; display: inline-flex; align-items: center; justify-content: center; flex: none; }
.gp-stars { color: #FBBC04; font-size: 12px; letter-spacing: 1px; line-height: 1; }
.gp-rev p { margin: 3px 0 0; font-size: 12.5px; line-height: 1.4; color: #5A6675; }
.gp-thumbs, .sp-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 5px; margin-top: 9px; }
.gp-thumbs span, .sp-grid span { position: relative; aspect-ratio: 1; border-radius: 8px; background: #DDE5EC center / cover no-repeat; filter: grayscale(.55) contrast(.9) brightness(1.04); overflow: hidden; }
.gp-thumbs b, .sp-grid b { position: absolute; left: 4px; bottom: 4px; padding: 2px 6px; border-radius: 6px; background: rgba(14, 23, 38, .72); color: #fff; font: 600 10px/1.3 var(--body); }
.sp-av { width: 44px; height: 44px; border-radius: 50%; background: #CBD5DF; color: #fff; font: 700 18px var(--head); display: inline-flex; align-items: center; justify-content: center; flex: none; box-shadow: 0 0 0 2px #fff, 0 0 0 3.5px #D5DDE5; }
.sp-top { border-bottom: 0; padding-bottom: 4px; }
.sp-top small { color: #B4433B; font-weight: 600; }
.sp-grid { gap: 3px; margin-top: 10px; }
.sp-grid span { border-radius: 4px; }
.sp-foot { margin-top: 12px; }

@media (max-width: 920px) {
  .r2s { grid-template-columns: 1fr; gap: 6px; max-width: 420px; }
  .r2s-mid { flex-direction: column; padding: 6px 0; }
  .r2s-mid b { display: none; }
  .r2s .rep-line { width: 2px; height: 20px; background: repeating-linear-gradient(#7CCBEF 0 5px, transparent 5px 10px); background-size: 2px 10px; animation: drip .7s linear infinite; }
  .r2s .rep-hub { width: 66px; height: 66px; }
  .gap2 { grid-template-columns: 1fr; gap: 18px; max-width: 560px; margin: 0 auto; }
  .gap2 > .vs { justify-self: center; }
  .collage { min-height: 380px; }
}
@media (max-width: 560px) {
  .quiet-cards { grid-template-columns: 1fr; }
  .collage { min-height: 340px; }
  .greview { padding: 16px; }
}
.story-shot { max-width: 286px; }

/* v10: hero graphic = inputs -> SocialLoom -> Stories (no Google card) */
@media (min-width: 921px) {
  .hero-visual.v2 > .hv-stories.two { position: absolute; right: 0; top: -3%; bottom: -3%; width: 57%; display: grid; grid-template-columns: 1fr 1fr; gap: 3.6%; flex: none; overflow: visible; }
  .hero-visual.v2 > .hv-stories.two .hv-col { height: auto; overflow: hidden; }
}

/* v11: problem section = what you're doing vs the newest Google reviews customers see */
@media (min-width: 921px) { .gap2 { grid-template-columns: minmax(0, 1.12fr) auto minmax(0, 1fr); } }
.gm { flex: 1; background: #fff; border: 1px solid var(--line); border-radius: 22px; padding: 20px 20px 6px; box-shadow: 0 30px 60px -32px rgba(14, 23, 38, .4); text-align: left; }
.gm-top { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.gm-top b { font: 500 22px/1.2 var(--body); color: #1F1F1F; }
.gm-btns { display: inline-flex; gap: 8px; }
.gm-btns i { width: 30px; height: 30px; border-radius: 50%; background: #EEF0F2; display: block; }
.gm-tabs { display: flex; gap: 24px; margin: 16px -20px 0; padding: 0 20px; border-bottom: 1px solid #E3E5E8; font: 500 15px/1 var(--body); color: #5F6368; overflow: hidden; }
.gm-tabs span { padding: 0 0 12px; white-space: nowrap; }
.gm-tabs .on { color: #1A7F8E; box-shadow: inset 0 -3px 0 #1A7F8E; }
.gm-chips { display: flex; align-items: center; gap: 8px; padding: 14px 0 6px; color: #1F1F1F; }
.gm-chips > svg { width: 20px; height: 20px; margin-right: 4px; flex: none; }
.gm-chips span { display: inline-flex; align-items: center; gap: 6px; padding: 7px 12px; border-radius: 9px; background: #F1F3F4; font: 500 14px/1 var(--body); }
.gm-chips span.on { background: #DDE3E6; }
.gm-chips span svg { width: 14px; height: 14px; }
.gm-rev { padding: 16px 0 18px; border-bottom: 1px solid #E3E5E8; }
.gm-rev:last-child { border-bottom: 0; }
.gm-who { display: flex; align-items: center; gap: 12px; }
.gm-who i { width: 38px; height: 38px; border-radius: 50%; color: #fff; font: 500 17px var(--body); font-style: normal; display: inline-flex; align-items: center; justify-content: center; flex: none; }
.gm-who b { display: block; font: 500 15.5px/1.2 var(--body); color: #1F1F1F; }
.gm-who small { display: block; font-size: 13px; color: #5F6368; }
.gm-meta { display: flex; align-items: center; gap: 10px; margin: 12px 0 8px; }
.gm-stars { color: #D5DBE1; font-size: 16px; letter-spacing: 1px; line-height: 1; }
.gm-stars b { color: #FBBC04; font-weight: 400; }
.gm-meta em { font-style: normal; font: 500 13px/1 var(--body); color: #1F1F1F; background: #C8E6C9; padding: 5px 9px; border-radius: 6px; }
.gm-rev p { margin: 0; font-size: 15px; line-height: 1.5; color: #1F1F1F; }
@media (max-width: 560px) { .gm { padding: 16px 16px 4px; } .gm-tabs { margin: 14px -16px 0; padding: 0 16px; gap: 18px; } .gm-top b { font-size: 19px; } }

/* v12: daily activity as a moving feed of equal-size photos */
.act-feed { flex: 1; display: grid; grid-template-columns: 1fr 1fr; gap: 12px; height: 468px; min-height: 0; overflow: hidden; border-radius: 18px; -webkit-mask-image: linear-gradient(#0000, #000 9%, #000 91%, #0000); mask-image: linear-gradient(#0000, #000 9%, #000 91%, #0000); }
.af-col { overflow: hidden; }
.af-track { display: flex; flex-direction: column; animation: scroll-up 40s linear infinite; }
.af-col.down .af-track { animation-name: scroll-down; animation-duration: 46s; }
.act-feed:hover .af-track { animation-play-state: paused; }
.act-feed .ph { position: relative; flex: none; display: block; aspect-ratio: 4 / 3; margin-bottom: 12px; border-radius: 16px; background: #DDE5EC center / cover no-repeat; overflow: hidden; }
.act-feed .ph em { position: absolute; left: 10px; top: 10px; padding: 4px 10px; border-radius: 99px; background: rgba(255, 255, 255, .92); color: #1B8A5A; font: 700 11.5px/1.2 var(--body); font-style: normal; }
@media (max-width: 920px) { .act-feed { height: 400px; } }
@media (max-width: 560px) { .act-feed { height: 340px; gap: 10px; } .act-feed .ph { margin-bottom: 10px; border-radius: 14px; } }
@media (prefers-reduced-motion: reduce) { .af-track { animation: none !important; } }
.act-feed { flex: none; }
.af-col { height: 100%; min-height: 0; }

/* v13: outcome section, FAQ Stories vs feed, six hero inputs */
.step > h3:first-of-type { margin-top: 2px; }
.outcomes-note { position: relative; text-align: center; max-width: 720px; margin: 40px auto 0; font: 600 19px/1.45 var(--head); color: #fff; text-wrap: balance; }
.rv-rows .rr { display: inline-flex; flex-direction: column; gap: 2px; line-height: 1.2; }
.rv-rows .rr b { color: #F2B705; font-size: 11px; letter-spacing: 1px; font-weight: 400; }
.faq-vs { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin: -8px 44px 24px 0; }
.faq-vs div { padding: 12px 14px; border-radius: 12px; background: var(--tint); border: 1px solid var(--line); }
.faq-vs div:first-child { background: #DDF1FB; border-color: #BFE3F5; }
.faq-vs b { display: block; font: 700 15px var(--head); color: var(--ink); margin-bottom: 2px; }
.faq-vs span { font-size: 14px; line-height: 1.45; display: block; }
.hv-sources.six .src { height: 12%; white-space: normal; line-height: 1.2; }
@media (max-width: 920px) { .hv-sources.six .src { height: auto; white-space: nowrap; } .outcomes-note { font-size: 17px; margin-top: 28px; } }
@media (max-width: 560px) { .faq-vs { grid-template-columns: 1fr; margin-right: 0; } }

/* v14: review photos laid out the way Google shows them (full width, side by side, captions on the photo) */
.gv-head { position: relative; }
.gv-more { margin-left: auto; color: #5F6368; font-size: 15px; letter-spacing: 1px; }
.gv-meta { display: flex; align-items: center; gap: 10px; margin: 12px 0 8px; }
.gv-meta .gv-stars { margin: 0; }
.gv-time { font-size: 14px; color: #5F6368; }
.gv-photos { display: grid; grid-template-columns: 1fr 1fr; gap: 4px; margin-top: 14px; max-width: none; border-radius: 16px; overflow: hidden; }
.gv-photos figure { position: relative; margin: 0; }
.gv-photos img { width: 100%; height: auto; aspect-ratio: 2 / 3; object-fit: cover; border-radius: 0; display: block; }
.gv-photos figcaption { position: absolute; left: 8px; bottom: 8px; padding: 4px 9px; border-radius: 6px; background: rgba(32, 33, 36, .78); color: #fff; font: 500 13px/1.2 var(--body); }